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Good Mythical Morning (Rhett & Link) Net Worth – $50 Million

 

Good Mythical Morning is a daily morning talk show hosted by Rhett & Link. Rhett James McLaughlin and Charles Lincoln are known for their comedic viral videos on their channel which is no longer active. They have an estimated net worth of $50 million. Good Mythical Morning was launched in January 2012 in their studio in North Carolina. In the show, they talk about different topics and sometimes do challenges from time to time. Link has a degree in industrial engineering while Rhett has one in civil engineering.

How Much Money Does Good Mythical Morning Earn On YouTube?

The channel has over 19.5 million subscribers as of 2024 growing by an average of 4,000 subs daily and has amassed over 9.7 billion views so far. In a day the videos in the channel cumulatively get an average of 2 million views (approximately 10% of the views are Shorts). This should result in an estimated revenue of around $14,000 per day ($5 million a year) from ads that run on the videos.

They also run another channel by the name Good Mythical More which runs after the Good Mythical Morning show with over 1.4 billion views. This has over 4.3 million subscribers and gets an average of 350,000 views per day (approximately 10% of the views are from Shorts). This should generate around $2,500 daily ($900,000 a year).

Their third channel Rhett&Link has over 5 million subscribers and has accumulated over 940 million views. It is able to get an average of 40,000 views per day from different sources which should generate an estimated revenue of $300 per day ($110,000 a year).

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.

The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.

 

Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.

YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.

Shopping allows eligible creators to connect their stores to YouTube to feature their own products.

YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.

General Expenses

Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.

 

Other Sources Of Income

i) Sponsorships

Rhett & Link have made a lot of money creating viral commercials for different companies such as McDonald’s, Coca-Cola, Rush T-Shirts, Taco Bell etc. They also get sponsors on their videos and they have worked with companies like SleepBetter.org, Canvas On Demand, Gillette, Wendy, Hot Pocket etc. In addition to that, they sell merchandise to their loyal fans.

ii) Good Mythical Morning Brand

GMM brand has other side brands such as Mythical Kitchen, Mythical Society, Mythical Podcasts and others.

iii) Cloak Brand

This is a clothing brand that they launched that produces different items of clothing under the brand Cloak.

ii) Investments

These are generally assets that one can acquire to generate passive income through income generation or capital appreciation (increase in value). An example can be the stock market which has delivered an average annual return of 8% over the past couple of decades. Other investment options can include real estate, bonds, savings accounts, art, collectibles and many others.