(Last Updated On: January 22, 2020)
The King Of Random Net Worth – $7.5 Million
The King Of Random is a popular YouTube channel founded by a Canadian YouTuber named Grant Thompson who passed away in 2019 after a freak accident. It has generated an estimated net worth of $7.5 million. The channel is now hosted by Nate Bonham and Calli Gade. Their content is mainly weekly videos of them exploring life through all kinds of life hacks, experiments and a wide variety of random risky weekend projects. Grant was inspired to start doing video creation on YouTube by Kipkay for Make Magazine. He describes his work as a cross between MacGyver, James Bond and the Myth-busters.
How Much Money Grant Thompson – The King of Random Earns On YouTube
The YouTube channel has over 13 million subscribers as of 2020 growing by 3,000 subs daily and has accumulated over 3.1 billion views since starting out. In a day the channel gets an average of 1.2 million views. This should generate an estimated revenue of around $6,000 per day ($2.2 million a year) from ads.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Outside YouTube, Grant is an airline pilot and has built a real estate business. He even had a job in Hawaii flying cargo. He also makes extra income through Amazon Affiliate program whereby whenever someone buys an item from Amazon through the links he posts, he gets a percentage of the sale. He also gotten a number of sponsorship deals from different companies and has promoted products like Audible, Hello Fresh, Flex Volt etc. Merchandise sales also add a significant portion of his income and they mainly consist of t-shirts.