How Much Money GTLive Makes On YouTube – Net Worth
(MatPat) GTLive Net Worth – $42 million
GTLive is one of the YouTube channels owned by American internet personality known as MatPat (Matthew Robert Patrick). He has an estimated net worth of around $42 million. On this channel, the content is mainly video game playthroughs. Some of the games featured include Kindergarten, Little Nightmares, Mario Kart, Rick and Morty etc. Other content outside gaming that is uploaded includes challenge videos, prank videos and others.
How Much Money Does GTLive Earn On YouTube?
The channel has over 3.3 million subscribers and has accumulated over 750 million views so far. It is able to get an average of 250,000 views per day from different sources. This should generate an estimated revenue of around $2,000 per day ($730,000 a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.