(Last Updated On: May 5, 2019)
HardwareCanucks Net Worth – $500,000
HardwareCanucks is a tech YouTube channel run by a guy named Dimitry Novoselov from Toronto, Canada. The channel’s content is mainly hardware and peripheral reviews on a technical criteria as the hosts looks at things like cost, consumer usage, craftsmanship, overall quality and comparisons. Some of the things being reviewed are computer cases, computer hardware, peripherals, audio gear, notebooks, company tours etc.
How Much Money Does HardwareCanucks Earn On YouTube?
The channel has over 900,000 subscribers as of 2018 and has accumulated over 250 million views so far. It is able to get an average of 160,000 views per day from different sources and this should be able to generate an estimated revenue of around $650 per day ($240,000 a year) from the ads that run on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
HardwareCanucks is able to generate extra income through sponsored videos whereby companies pay thousands of dollars for a product mention. They have worked with companies like Audible and others.