(Last Updated On: March 13, 2019)
The Hydraulic Press Channel is run by Lauri Vuohensilta and his wife Anni. The main content of the videos in this channel is Lauri crushing random objects to smithereens just for fun. He has crushed items such as an iPhone 7, Lego cars, hockey puck, xbox 360 etc. He started out the channel in October 2015 and a bunch of his videos have gone viral. Lauri was born and raised in Tampere, Finland. Since he was a kid he loved to destroy stuff. His Finnish accent has been an added bonus since many of his viewers enjoy it.
How Much Money Does Hydraulic Press Channel Earn On YouTube?
The channel has over 2.2 million subscribers as of 2019 and has accumulated over 360 million views since starting out. A new video of crushing stuff is uploaded every week. The channel gets an average of 200,000 views per day. This should result in an estimated revenue of around $800 per day ($300,000 a year).
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.