How Much Money The Icing Artist Makes On YouTube – Net Worth

(Last Updated On: April 3, 2021)

The Icing Artist Net Worth – $2.8 Million


The Icing Artist is a YouTube channel run by a Canadian YouTuber known as Laurie. She has an estimated net worth of $2.8 million. Her content is mainly tutorials, easy-to-follow step-by-step instructions, recipes, templates and anything else that would help her viewers in making amazing cakes, cupcakes and sweets right at home. She loves covering a variety of content from simple buttercream cakes to more elaborate 3D cakes.

Ever since she was young, Laurie has always loved working with her hands. After high school, she decided to pursue a career in cabinetmaking. She did a four-year apprenticeship program and became a licensed cabinetmaker.

How Much Money Does The Icing Artist Earn On YouTube?

The channel has over 4.7 million subscribers as of 2021 and has accumulated over 1.1 billion views so far. It is able to get an average of 350,000 views per day from different sources. This should generate an estimated revenue of around $2,800 per day ($1 million a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Laurie makes extra income through brand sponsorship. She has worked with brands like Honey, Pikmi Pops, SquareSpace, Zynga etc.