(Last Updated On: March 8, 2021)
IGP Net Worth – $1.5 Million
IGP is a YouTube gamer from the United States. IGP stands for Independent Game Promoter. What he mainly does is to help promote various independent game developers and their creations through YouTube Let’s Plays. This way, he can try get people excited about a game or even inform unaware gamers of some hidden indie gems.
How Much Money Does IGP Earn On YouTube?
The channel has over 2 million subscribers as of 2020 and has accumulated over 600 million views so far. It is able to get an average of 400,000 views per day from different sources. This should generate an estimated revenue of around $3,200 per day ($1.2 million a year) from the ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
IGP also runs a Patreon account where he is able to get extra income. Here people support him with a monthly amount money. Currently he gets a total of $460 per month from the platform.