(Last Updated On: April 13, 2018)
Instalok is a group made up of three guys from Southern California named Chris, Tony and Patrick all of the same age. They are known for mostly making parodies about League of Legends and Overwatch. They write the lyrics together. Tony is in charge of the audio while Chris and Patrick do the singing. In addition to all these duties, Chris makes the on screen lyrics and Patrick edits the video.
How Much Money Does Instalok Earn On YouTube?
The channel has over 1.4 million subscribers as of 2018 and has accumulated 600 million views so far. It is able to get an average of 130,000 views per day from different sources. This should generate an estimated revenue of around $230 per day ($84,000 a year) from the ads that run on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The team is able to make extra income through their Twitch account through paying subscribers, donations and ad revenue.