(Last Updated On: July 1, 2018)
James Oliver is a British celebrity chef and restaurateur most known for his typical English cuisine. He started out at Neal Street restaurant as a pastry chef then debut his television show called The Naked Chef on BBC. His first cook book was able to become the No 1 bestseller in the UK. He has also been able to prepare lunch for the Prime Minister Tony Blair.
On his YouTube channel, he does beautiful recipes, expert tutorials, fresh talent, funny videos etc.
How Much Money Does Jamie Oliver Earn On YouTube?
The channel has over 4 million subscribers as of 2018 and has accumulated over 500 million views so far. It is able to get an average of 300,000 views per day from different sources. This should generate an estimated revenue of around $540 per day ($200,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Jamie makes majority of his income outside YouTube. One of his endorsement deals with UK supermarket chain Sainsbury earned him around $2 million a year for 11 years. At one point, he was among the richest Britons under 30. His restaurant brand Jamie’s Italian has been franchised globally in the UAE, Australia, Canada, Ireland, Russia, Turkey, HongKong etc.