(Last Updated On: September 23, 2018)
Jay Leno Net Worth – $350 million
Jay Leno’s Garage is an Emmy winning series on YouTube where Jay Leno gives various car reviews, motorcycle reviews, compares cares and shares his passion plus expertise on anything that rolls, makes noise and explodes. In the channel, some of the most popular cars include classic cars, restomods, super cars, sports cars, vintage cars and many more.
How Much Money Does Jay Leno’s Garage Earn On YouTube?
The channel has over 2.5 million subscribers as of 2018 and has accumulated over 450 million views so far. It is able to get an average of 300,000 views per day from different sources. This should generate an estimated revenue of around $540 per day ($200,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The long the viewers watch their videos, the more money they earn.