(Last Updated On: January 6, 2021)
Joey Graceffa Net Worth – $11.5 Million
Joseph Michael Graceffa is a popular American YouTuber who mainly focuses on comedy & gaming and through these he has an estimated net worth of $11.5 million earned over a short period of time. He is also an actor, writer, author, producer and animator. He owns two channels whereby one is a vlogging channel and another is a gaming channel which consists mostly of Minecraft videos.
Joey was born in Marlborough, Massachusetts. He studied film in Fitchburg State College but left after one year.
How Much Money Does Joey Graceffa Earn Online?
Joey’s vlogging channel has over 9.5 million subscribers and over 2.1 billion views since October 2009. An average of 1 video is uploaded daily and all the videos on the channel get an average of 250,000 views per day. This should in turn generate an estimated revenue of around $2,000 per day ($730,000 a year).
His other channel has over 2.8 million subscribers and has accumulated over 680 million views per day. In a day the channel will get an average of 100,000 views per day. In turn, this will generate an estimated revenue of $800 per day ($300,000 a year) just from ads that appear on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Joey is able to supplement his income through selling of books such as In Real Life, Children of Eden, Elites of Eden etc and also music. He also does sponsored videos whereby companies pay him tens of thousands of dollars to give their products some exposure. Some of the companies he has worked with include Top Shop, Lego, H&R Block, Audible, Fox, WhiteWithStyle, BestFiends etc