How Much Money The Johnson Fam Makes On YouTube – Net Worth

(Last Updated On: March 13, 2021)

The Johnson Fam Net Worth – $2.2 Million


The Johnson Fam is an American family from Southern California made up of Jeff Johnson and Natalia together with their kids Olivia & Peyton. Their content is mainly made up of family vlogs. They enjoy playing music, going to Disneyland, playing at the beach and spending time together.

How Much Money Does The Johnson Fam Earn On YouTube?

The channel has over 2.4 million subscribers as of 2021 and has accumulated over 800 million views so far. It gets an average of 150,000 views per day from different sources. This should generate an estimated revenue of around $1,200 per day ($440,000 a year) from the ads that run on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

The parents make extra income from their careers outside YouTube.