(Last Updated On: January 15, 2020)
KathleenLights Net Worth – $2.5 Million
Kathleen Fuentes is the young lady who runs the channel KathleenLights. She has an estimated net worth of $2.5 million. She is a beauty guru and her videos are mostly about make tutorials, make up product reviews, unboxing videos, beauty tips and other beauty related videos. She is from Miami Florida and is married to a guy named Danny. She used to run the vlogging channel Days Of Our Lights but it has been inactive for quite a while.
How Much Money Does Kathleen Lights Earn On YouTube?
The channel has over 4.2 million subscribers as of 2020 growing by 2,000 new subs daily and has accumulated over 630 million views since starting out back in 2013. Kathleen posts videos almost daily and the channel is able to get an average of 200,000 views per day. This should result in an estimated revenue of around $1,000 per day ($365,000 a year) from the ads on YouTube.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Kathleen is able to make a higher income from make up product sales. She has had a partnership with ColourPop Cosmetics, Makeup Geek to create a highlighter palette, Sephora etc. She also has her own nail polish line called KL Polish which has been quite popular. In addition to that, she also gets paid for sponsored posts on her social media accounts since she has over 2 million followers on Instagram.