Kristopher London (LSK) Net Worth: How Much Money He Makes On YouTube
Kristopher London Net Worth – $2.1 Million
Kristopher London is a British American YouTuber who runs a self-titled channel and a gaming channel by the name LSK. He has an estimated net worth of $2.1 million. On his main channel, his focus is comedy. These range from rants, reactions, vlogs, pranks etc. On his gaming channel, he mainly plays NBA accompanied by a commentary.
Before YouTube, Kristopher wanted to be a professional NBA player since he 6’10” tall. However, he had to let go of this dream due to medical issues like knee surgeries, heart issues and concussions. He got inspiration from Timothy Delaghetto to start YouTube.
How Much Money Does Kristopher Earn On YouTube?
The main channel, Kristopher London, has over 3.6 million subscribers as of 2024 and has accumulated over 500 million views so far. The channel is able to get an average of 100,000 views per day which should result in an estimated revenue of $800 per day ($290,000 a year).
The gaming channel, LSK, has over 800,000 subscribers and in a day the channel gets an average of 20,000 views. This should result in an estimated revenue of around $80 per day ($30,000 a year) from YouTube ads.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
Kristopher makes extra income by selling merchandise and lucrative brand deals. He has worked with big brands like Reebok, Universal Studios, Invisalign Clear Aligners, Finish Line, Bulldog Men’s Skin Care and many others. He is also a member of 2Hype together with five other content creators.