Lachlan Net Worth: How Much Money He Makes On YouTube
Lachlan Net Worth – $40 million
Lachlan Ross Power is a popular Australian YouTuber who made his estimated net worth of $40 million by posting gaming videos on YouTube. He got famous for his Pixelmon, How To Minecraft and Crazy Craft series. He also makes videos on other popular games which are trending eg Pokemon Go and also posts other non-gaming-related videos from time to time. Outside gaming, Lachlan makes vlogs and the occasional challenge videos.
How Much Money Does Lachlan Earn On YouTube?
The channel has over 15 million subscribers and has accumulated over 5.2 billion views since it was started back in March 2013. Lachlan uploads 2-3 videos per day and the videos in his channel get an average of 1.1 million views per day (approximately 20% are from Shorts). This in turn generates an estimated revenue of around $7,000 per day ($2.5 million a year) just from the ads that appear on the videos.
Lachlan’s second channel is MoreLachlan which has over 1.7 million subscribers and has accumulated over 850 million views so far. It gets an average of 800,000 views per day (approximately 20% of the views are from Shorts) and this should generate an estimated revenue of $5,000 per day ($1.8 million a year).
The third channel is his competitive gaming channel where his shares gaming highlights from his gaming team PWR. It has over 2.5 million subscribers as of 2024 and has accumulated over 600 million views so far. It gets an average of 800,000 views per day (approximately 30% of the views are from Shorts) which should generate an estimated revenue of $4,400 per day ($1.6 million a year).
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Sponsorship
Lachlan has worked with a number of brands directly to feature their products within his videos and social media channels. He has been sponsored by brands such as Redbull, Asus, Elgato, Cocacola, Rivalry, McDonalds, Netflix, Epic Games, RIG etc.
ii) Merchandise
Lachlan sells a wide variety of merchandise of his website. These include items such as tshirts, water bottles, hoodies, mouse pads etc.
iii) Investments
Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. There are various forms of investments, including stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.