(Last Updated On: January 7, 2020)
Lachlan Net Worth – $11.5 million
Lachlan Ross Power is a popular Australian YouTuber who made his estimated net worth of $11.5 million by posting gaming videos on YouTube. He got famous from his Pixelmon, How To Minecraft and Crazy Craft series. He also makes videos on other popular games which are trending eg Pokemon Go and also posts other non gaming related videos from time to time. Outside gaming, Lachlan makes vlogs and the occasional challenge videos.
How Much Money Does Lachlan Earn On YouTube?
The channel has over 13 million subscribers and has accumulated over 4 billion views since it was started out back in March 2013. Lachlan uploads 2-3 videos per day and the videos in his channel get an average of 2.2 million views per day. This in turn generates an estimated revenue of around $11,000 per day ($4 million a year) just from the ads that appear on the videos.
Lachlan has a gaming channel named Lachlan – Playz with over 540,000 subscribers and is able to generate around $140 a day from 75,000 views a day.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Lachlan makes extra income through selling merchandise and getting brands deals. He has promoted brands like Niantic, PUBG Mobile, NetEase, Samsung, Nickelodeon etc.