(Last Updated On: April 19, 2019)
LaurDIY Net Worth – $2.5 Million
Lauren Riihimaki is the lady who runs the YouTube channel LaurDIY. She has an estimated net worth of $2.5 million. She is a Do It Yourself specialist on things like clothes, life hacks, food, costumes etc. Apart from that, she posts vlogs from time to time. She lives in Toronto, Canada and started doing YouTube while still in college back in 2012. She is of Japanese, Finnish and Ukrainian descent. She dated another big YouTuber by the name Alex Wassabi but the two broke up.
How Much Money Does LaurDIY Earn On YouTube?
The channel has over 9.5 million subscribers growing by around 1,000 new subs daily and has so far accumulated over 1.2 billion views so far. New videos are posted onto the platform 2 – 3 times a week. In a day the channel gets an average of 550,000 views from various sources. The estimated revenue generated should be around $2,200 per day ($800,000 a year) from ads that run on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
LaurDIY makes extra income through getting direct sponsors on her posts on social media or some of her videos. They pay a higher rate. She has promoted products like Fanta, Target etc. She also sells merchandise in her website.