(Last Updated On: July 12, 2017)
Lauren Southern Net Worth – $20,000
Lauren Southern is a Canadian political activist, writer and journalist. She has an estimated net worth of $20,000. Before YouTube she worked with The Rebel Media then ran as a Libertarian Party candidate in 2015 Canadian federal election. She currently stays in Toronto. On YouTube, her content is mainly her talking about a wide variety of topics on various current events. She however tends to dwell on the protests related topics.
How Much Money Does Lauren Southern Earn On YouTube?
The channel has over 300,000 subscribers as of mid-2017 and has accumulated over 15 million views so far. It is able to get an average of 100,000 views per day from difference sources. This should generate an estimated revenue of around $180 per day ($66,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.