LittleBabyBum Net Worth: How Much Money They Make On YouTube
LittleBabyBum Net Worth – $135 Million
Derek Holder and his wife are a couple from the United Kingdom who run the channel LittleBabyBum. They have an estimated net worth of $135 Million. The channel’s content is basically some of the best nursery rhyme videos for children together with colorful animation to accompany them. The most popular video on the channel “Wheels On The Bus” has over 1.7 billion views, more views than over 70% of the popular channels on YouTube.
The Holders started the channel back in 2011 after they thought that many parents were looking for nursery rhyme videos on YouTube but there weren’t many. That hunch paid off massively. The channel is currently among the top 10 most popular channels on YouTube. Derek said that it was all by luck since they were in the right place at the right time. He has a background in IT (including search engine optimization) and telecoms plus he played around with music during his free time. His wife ran a design agency.
How Much Money Does Little Baby Bum Earn On YouTube?
The channel has over 42 million subscribers as of 2023 and has accumulated over 40 billion views so far. Two new videos are uploaded every week plus a weekly compilation. The compilation videos are very popular since parents can leave their children watching for 50 minutes as they get something done. The channel is able to get an average of around 7 million views per day. This should lead to an estimated revenue of around $56,000 per day ($20 million a year) from ads.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
Outside YouTube, LBB has signed a deal with VOD365 to be part of its Ketchup TV subscription service.