(Last Updated On: August 26, 2018)
Loren Gray Net Worth – $300,000
Loren Gray is a famous internet personality who got famous through her Musical.ly videos and was able to amass over 15 million followers on the platform. She is an actress, model, musician and dancer. She has an estimated net worth of around $300,000. Her content on YouTube is mainly vlog videos, Q&As, reactions and other random content.
Loren has been featured in Teen Vogue and Seventeen Magazine. She got award nominations at the People’s Choice Awards, Teen Choice Awards and VMAs.
How Much Money Does Loren Gray Earn On YouTube?
The channel has over 4 million subscribers as of 2018 and has accumulated over 180 million views so far. It is able to get an average of 250,000 views per day from different sources. This should generate an estimated revenue of around $450 per day ($170,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Loren generates extra income through sponsorship deals from companies like Nickeodeon and doing live shows in different parts of the country.