(Last Updated On: February 18, 2020)
This Is L&S Net Worth – $1 Million
This Is L&S is a vlog channel run by a couple named Landon McBroom and Shyla Walker. They have an estimated net worth of $1 million. Landon is the brother of Austin McBroom a basketball player and a very popular YouTuber who runs the channel ACE Family. Landon and Shyla mainly post videos of their crazy adventures while in Los Angeles.
Landon graduated from Paraclete High School and is a certified trainer.
How Much Money Does L&S Earn On YouTube?
The channel has over 3 million subscribers as of 2020 and has accumulated over 480 million views so far. It is able to get an average of 350,000 views per day from different sources. This should generate an estimated revenue of around $1,750 per day ($640,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.