(Last Updated On: March 31, 2018)
LustreLux Net Worth – $400,000
Katy is the lady popularly known as LustreLux on YouTube and other social media accounts. She has an estimated net worth of $400,000. She is a beauty expert and posts videos mostly around the beauty industry. Her content mainly consist of make up tutorials, beauty tips and product reviews. She is from California and is married to guy named Jon. On Instagram, Katy has over 2 million followers.
How Much Money Does LustreLux Earn On YouTube?
The channel has over 1.8 million subscribers and has amassed over 115 million views since starting out in 2014. Katy uploads around 2 – 3 videos a week on the channel. All the videos in the channel together get an average of 80,000 views per day. This should bring in to the channel an estimated revenue of between $150 per day ($55,000 a year) from ads on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Katy is able to make more money through sponsored content on her social media accounts and product mentions. Her Instagram account is very lucrative with over 2 million followers. She has gotten various sponsorship deals from companies like Lancome, Buxom Comestic and many others.