How Much Money Mackenzie Ziegler (Kenzie) Makes On YouTube – Net Worth

(Last Updated On: February 11, 2020)

Mackenzie Ziegler Net Worth – $7 Million


Mackenzie Ziegler is an American dancer, singer, actress and model. She is the younger sister to Maddie Ziegler. She has an estimated net worth of $7 Million. Mackenzie is best known for her appearance on Dance Moms for six years. She has also done other TV shows like Nicky, Ricky, Dicky & Dawn. She has an album called Mack Z which reached the top of the iTunes charts. On her YouTube channel, she mainly posts vlogs and music videos.

How Much Money Does Mackenzie Ziegler Earn On YouTube?

The channel has 3.5 million subscribers as of 2020 and has accumulated over 350 million views so far. It is able to get an average of 300,000 views per day from different areas on the internet. This should generate an estimated revenue of around $1,500 per day ($550,000 a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The long the viewers watch their videos, the more money they earn.

Mackenzie makes the bulk of her income through touring, merchandise sale and music sales. The also gets paid quite a lot for acting gigs.