Mark Rober Net Worth: How Much Money He Makes On YouTube
Mark Rober Net Worth – $50 Million
Mark Rober is an American YouTuber who runs his own self-titled channel. He has an estimated net worth of $50 million. His content is mainly popular science videos, DIY gadgets, science experiments, pranks and other creative gadgets. One of his most popular items is Digital Dudz, a range of Halloween costumes that integrate mobile apps with clothing. He sold the company to the guys who make Morphsuits in the UK.
Rober was born in California and went to Brigham Young University to study mechanical engineering. He got a Master’s degree from the University of Southern California. He was able to work for NASA for 9 years, 7 of which were working on the Curiosity Rover. He quit his job at NASA to work for Morphsuits for 2 years as the chief creative officer. Afterward, he was presented with a chance to get back into engineering by doing some ideation type of work for a tech company near San Francisco. He then worked for Apple in their Special Projects Group doing Product Design for 5 years and in 2022 created Crunch Labs where he now dedicates most of his focus.
How Much Money Does Mark Rober Earn On YouTube?
The channel has over 35 million subscribers growing by 8,000 new subs daily and has accumulated over 6.1 billion views so far. Around 1 video is uploaded every month. In a day, it gets an average of 4.5 million views per day (approximately 20% of the views are from Shorts) from different sources. This should generate an estimated revenue of around $28,000 per day ($10 million a year) from the ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Merchandise & Career
Mark makes extra income through his engineering career and selling merchandise through his website. He also has a deal with Disney to create augmented outfits modeled on Marvel Comics superheroes.
ii) Facebook Ads
Facebook is also a big revenue earner for Mark Rober since a large percentage of his videos go viral on the platform. Videos there have ads that play within the videos.
iii) Crunchlabs
This is a program where kids get to build a new toy each month with Mark Rober. After paying an annual subscription, they get a Build Box with various materials they will use to create their toys. The lab is located in SF Bay Area where they create original, buildable engineering toys and their science-packed videos from scratch.
iv) Investments
Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. There are various forms of investments, including stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.