Mark Wiens Net Worth: How Much Money He Makes On YouTube
Mark Wiens Net Worth – $12 Million
Mark Wiens is a food and travel vlogger based in Thailand. He has an estimated net worth of $12 million. His content is mainly recipes, food tastes, and other food-related videos as he showcases the wide diversity in different parts of Asia.
After graduating from university, Mark decided to travel for food. He ended up in Thailand where he met his wife. Together they are based in Bangkok, Thailand. He was born in Phoenix Arizona and has lived a large chunk of his childhood outside the US. He spent 1 year in France, 3 years in DRC in the jungle and 8 years in Kenya. He then went to the US after high school to study Global Studies at Arizona State University.
How Much Money Does Mark Wiens Earn On YouTube?
The channel has over 11 million subscribers as of 2024 and has accumulated over 2.8 billion views so far. It is able to get an average of 700,000 views per day from different sources. This should generate an estimated revenue of around $8,000 per day ($3 million a year) from the ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Sponsorships and blog advertisements.
Mark Wiens makes extra income from a blog he owns called Migrationology. There, he makes money through ads and Amazon Affiliate links. Aside from that, Mark has a number of direct sponsorship deals through promoting various brands directly in his videos. He has worked with brands like Serena Hotels and others.
ii) Merchandise
Mark runs an online store within his blog, Migrationology, and there he sells various t-shirts and books to his loyal fans. In addition to these, he has a smoked ghost pepper powder brand branded using his name.
iii) Restaurant
Mark opened a restaurant in Thailand named Phed Mark located in front of Ekkamai bus terminal. It is dedicated to just doing spicy stir-fried basil. He started it together with Khun Tan (Thai food blogger and manager), Khun Pongthep (designer and actor) and Chef Gigg (Chef and Iron Chef Champion).
iv) Investments
These are generally assets that one can acquire to generate passive income through income generation or capital appreciation (increase in value). An example can be the stock market which has delivered an average annual return of 8% over the past couple of decades. Other investment options can include real estate, bonds, savings accounts, art, collectibles and many others.