How Much Money Marla Catherine Makes On YouTube – Net Worth

(Last Updated On: January 2, 2019)

Marla Catherine Net Worth – $100,000


Marla Catherine is an American teenage YouTuber who mainly does fashion videos. She has an estimated net worth of $100,000. She runs two channels whereby the main one she posts lifestyle and fashion videos while the other channel she does vlog videos. She is also a model with over 250,000 followers on Instagram and was tall for her age when she was 12 since she stood at 5 feet 6 inches. She is the second youngest of five siblings in her family.

How Much Money Does Marla Catherine Earn On YouTube?

The main channel has over 1.8 million subscribers as of 2019 and has accumulated over 100 million views so far. It is able to get an average of 120,000 views per day from different sources. This should generate an estimated revenue of around $480 per day ($175,000 a year) from the ads that appear on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Marla makes extra income through modelling and doing sponsored posts on Instagram. She has worked with companies like Sephora, Olly Nutrition and others.

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