How Much Money Matt and Rebecca Make On YouTube – Net Worth

(Last Updated On: February 6, 2020)

Matt and Rebecca Net Worth – $8 Million


Matt and Rebecca is a popular YouTube channel run by a couple named Matt Slays and Rebecca Zamolo who have been married for over 3 years. Their content is mainly challenge videos, vlog videos and music videos. Rebecca is also a big YouTuber with a separate channel.

Before fame, Matt attended Western Oregon University between 2000 and 2004 then went to work in sales for Hilton Hotels for almost 6 years.

How Much Money Matt and Rebecca Earns On YouTube?

The channel has over 4.5 million subscribers as of 2020 and has accumulated over 1 billion views so far. It is able to get an average of 1.2 million views per day from different sources which should result in an estimated revenue of $6,000 per day ($2.2 million a year) from the ads that run on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Matt makes extra income through the music business he is involved in and Rebecca has her own separate YouTube channel.