Matt Stonie Net Worth: How Much Money He Makes On YouTube
Matt Stonie Net Worth – $12.5 Million
Matt Stonie is an American competitive eater who has ranked number two in Major League Eating. He has an estimated net worth of $12.5 million. He beat the 8 time-defending champion Joey Chestnut in the 2015 Nathan’s Hot Dog Eating Contest. He now runs a food YouTube channel where he basically records himself eating food. This is in the form of challenges whereby he eats a large amount of a specific food in just a short amount of time. The channel was started out back in August 2012 and has grown tremendously in popularity. Even various celebrities such as Waka Flocka Flame and Bam Margera have been featured in his videos.
How Much Money Does Matt Stonie Earn On YouTube?
The channel has over 17 million subscribers as of 2024 and has accumulated over 3.7 billion views so far. It gets an average of 400,000 views (approximately 10% are from Shorts) from different places in the world. This should generate an estimated revenue of around $2,800 per day ($1 million a year) from ads.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Sponsorship
Matt makes extra income from direct sponsorship deals from different brands such as Monster Legends, Raycon Pokemon, Current, Dollar Shave Club, Direct TV etc.
ii) Investments
Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. There are various forms of investments, including stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.