How Much Money Matt Stonie Makes On YouTube – Net Worth

(Last Updated On: January 25, 2020)

Matt Stonie Net Worth – $5 Million


Matt Stonie is an American competitive eater who has ranked number two in Major League Eating. He has an estimated net worth of $5 million. He beat the 8 time defending champion Joey Chestnut in the 2015 Nathan’s Hot Dog Eating Contest. He now runs a food YouTube channel where he basically records himself eating food. This is in form of challenges whereby he eats a large amount of a specific food in just a short amount of time. The channel was started out back in August 2012 and has grown tremendously in popularity. Even various celebrities such as Waka Flocka Flame and Bam Margera have been feature in his videos.

How Much Money Does Matt Stonie Earn On YouTube?

The channel has over 13 million subscribers as of 2020 and has accumulated over 2.4 billion views so far. It gets an average of 1.7 million views from different places in the world. This should generate an estimated revenue of around $8,500 per day ($3 million a year) from ads.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.