How Much Money Matthew Santoro Makes On YouTube – Net Worth

(Last Updated On: January 15, 2021)

matthew-santoroMatthew Santoro Net Worth – $3.5 million


Matthew Santoro is a Canadian YouTube personality born in Welland Ontario. He has an estimated net worth of $3.5 million. Before YouTube he was an accountant but quit his job once he was making enough income on YouTube to support himself. Apart from his main self titled YouTube channel, Santoro has two other channels by the names Matthew Santoro Vlogs, his vlogging channel, and Santoro Gaming where he posts gaming videos. These two channels are still not that big yet like his main channel. His main channel is where he posts a fun facts videos twice a week. His biggest video was when he came out stating that he was being abused by his partner, both physically and mentally.

How Much Money Does Matthew Santoro Earn On YouTube?


Matthew Santoro has over 6.5 million subscribers as of 2021 and has accumulated over 1.5 billion views since the time it was started. In a day the videos in the channel cumulatively get an average of 180,000 views. The estimated revenue that can be generated from this channel should be around $1,400 per day ($500,000 a year) from YouTube ads.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Santoro gets extra income from book sales from his new book.