(Last Updated On: February 9, 2020)
The McClure Twins Net Worth – $450,000
The McClure Twins is a YouTube channel that features the life of twin girls by the name Ava and Alexis McClure from West Orange in New Jersey, USA. The channel is run by their parents Justin and Ami. The content in the channel is mainly vlog videos of the hilarious antics of the little girls as they interact with the world. New videos are usually uploaded around once or twice a week.
How Much Money Do The McClure Twins Earn On YouTube?
The channel has over 1.6 million subscribers as of 2020 and has accumulated over 230 million views so far. It is able to get an average of 180,000 views per day from different sources. This should generate an estimated revenue of around $900 per day ($330,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.