Merrell Twins Net Worth – $4.5 Million

Veronica and Vanessa Merrell are the identical twins who run the channel Merrell Twins on YouTube. They have an estimated net worth of $4.5 million. Their content includes challenges, songs and skits. The idea of doing YouTube came after a deal with Disney Channel to make digital shorts didn’t go as expected. They instead posted the silly sketches on YouTube and ended up with a bunch of fans. Vanessa is studying TV production while Veronica is majoring in screenwriting.

How Much Money Do The MerrellTwins Earn On YouTube?

The channel has over 5.5 million subscribers as of 2020 growing by around 1,000 new subs daily and has accumulated over 1.1 billion views so far. The twins upload a new video every Tuesday. The channel is able to get an average 520,000 views per day from various sources. This should result in an estimated revenue of around $2,600 per day ($950,000 a year) from ads.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

The twins are able to make an extra income outside YouTube. They are actresses. They have had a recurring role in CW’s “Jane The Virgin” as Jane’s evil step sisters and had a role in the indie teen comedy movie “The Standoff”. They are also developing a scripted TV show with AwesomenessTV. Brand deals also form a major part income stream, they have worked with brands like Secret Deodorant, You Are Amazing Beauty, Neutrogena, Secret Deodorant etc.