MerrellTwins Net Worth: How Much Money He Makes On YouTube
Merrell Twins Net Worth – $13 Million
Veronica and Vanessa Merrell are identical twins who run the channel Merrell Twins on YouTube. They have an estimated net worth of $13 million. Their content includes challenges, songs and skits. The idea of doing YouTube came after a deal with Disney Channel to make digital shorts didn’t go as expected. They instead posted the silly sketches on YouTube and ended up with a bunch of fans. Vanessa is studying TV production while Veronica is majoring in screenwriting.
How Much Money Do The MerrellTwins Earn On YouTube?
The channel has over 6.5 million subscribers as of 2025 growing by around 100 new subs daily and has accumulated over 2 billion views so far. The twins upload a new video every Tuesday. The channel is able to get an average of 400,000 views per day (approximately 70% of the views are from Shorts) from various sources. This should result in an estimated revenue of around $900 per day ($330,000 a year) from ads.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Acting and Sponsorships
The twins are able to make an extra income outside YouTube. They are actresses. They have had a recurring role in CW’s “Jane The Virgin” as Jane’s evil step sisters and had a role in the indie teen comedy movie “The Standoff”. They are also developing a scripted TV show with AwesomenessTV. Brand deals also form a major part income stream, they have worked with brands like Secret Deodorant, You Are Amazing Beauty, Neutrogena, Secret Deodorant etc.
ii) Investments
Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. There are various forms of investments, including stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.