Last Updated on: September 4, 2024

Michelle Khare Net Worth – $2.5 Million

 

Michelle Khare is a BuzzFeed video producer, pro cyclist for BMW Happy Tooth and a YouTuber. She has an estimated net worth of $2.5 million. She worked for BuzzFeed for over a year and a half before she started to produce her own videos on her own personal channel. She graduated from Dartmouth with a self-designed major in digital arts and media technology. She loves doing videos that challenge societal norms and encourage people to think differently.

Michelle grew up in a small town in Louisiana. She is mixed race since her father immigrated from India while her mother was born in America.

How Much Money Does Michelle Khare Earn On YouTube?

The channel has over 5 million subscribers as of 2024 and has accumulated over 800 million views so far. It is able to get an average of 350,000 views per day (approx 15% are from Shorts) from different sources. The ads that run on the videos generate an estimated revenue of around $2,300 per day ($800,000 a year).

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.

The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.

Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.

YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.

Shopping allows eligible creators to connect their stores to YouTube to feature their own products.

YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.

 

General Expenses

Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.

 

Other Sources Of Income

i) Sponsorship

Companies pay creators or influencers to promote their products, services, or brands. This promotion can take many forms, including:

• Sponsored content creation: A video mentioning the sponsor, a blog post reviewing their product, or a social media shoutout.
• Brand integration: Subtle mentions of the sponsor throughout the content. For example, an athlete wearing a brand’s clothing during a competition.
• Sponsored events: Organizers might secure sponsorships to help cover costs in exchange for promotion at the event.

Michelle has promoted brands such as Google Pixel, Shopify, SoFi, Ubisoft, United States Army, Liquid IV, LG Wing etc.