(Last Updated On: May 18, 2019)
Motor Trend is a channel that primarily talks about everything related to cars. Automotive ethusiasts get to see stuff like first drives, tests of the hottest new supercars and classic muscle cars, latest automotive news from all over the world and the incredible machinery plus personalities from beyond the automotive mainstream.
How Much Money Does Motor Trend Earn On YouTube?
The channel has over 6 million subscribers as of 2019 and has accumulated over 1.8 billion views so far. It is able to get an average of 400,000 views per day from different sources. This should generate an estimated revenue of around $1,600 per day ($550,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The long the viewers watch their videos, the more money they earn.