How Much Money MrBeast Makes On YouTube – Net Worth
MrBeast Net Worth – $260 Million
MrBeast is an American YouTuber who is well known for his video series Worst Intros. His real name is Jimmy. He has an estimated net worth of $260 million. Other popular series on the channel include Best Intros, Worst YouTube Channels Ever etc. His most popular video is a compilation video of the worst intros ever among different YouTubers and the video currently has over 20 million views. He is also known for doing outrageous stuff in his videos such as counting to 100,000 in one video, donating money to attractive Twitch streamers, tipping pizza delivery guys $10,000, buying a car using pennies, stopping a bullet with 10,000 pieces of paper, doing over 2,000 miles in one Uber ride and many others.
How Much Money Does Mr Beast Earn On YouTube?
The channel has over 200 million subscribers as of 2023 and has accumulated over 38 billion views so far. It is able to get an average of 40 million views per day from different sources. It is able to get an average of $320,000 per day ($116 million a year) from the ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
In terms of monthly spending, Mr Beast spends around $200k on his secondary channels like “Beast Reacts” and “MrBeast gaming”. He gives around $4 million on his main channel videos and around $3-$4 Million on the marketing for his chocolate products and burger restaurant.
Other Sources Of Revenue
MrBeast gets more income from companies sponsoring some of his videos and they end up paying him tens of thousands of dollars. He has promoted products like Quidd, CSGO Lotto, Tik Tok etc. Apart from that, he also sells various merchandise through his website and launched Mr Beast Burger in 2020 which was able to sell over 1 million burgers in its first two months. Mr Beast reported that the burger brand was able to bring in an estimated $100 million in revenue. However, the restaurants kept a large chunk of the amount from the orders they fulfilled. He set out to expand the brand in Europe and Asia.
In 2021, Mr Beast launched his own chocolate brand known as Mr Beast Bar. It was able to bring in approximately $10 million within a short time frame.
Other YouTube Channels
In 2020 during the beginning of the pandemic, MrBeast started a gaming channel that grew to over 36 million subscribers and has accumulated over 6 billion views. In the channel, he does gaming whereby he films himself playing games like Minecraft and Among Us. He has collaborated with big YouTubers like Pewdiepie. The channel is able to get 2.5 million views per day and should be able to generate an estimated revenue of $20,000 per day ($7.3 million a year) from the ads that appear on the videos.
Mr Beast started another channel by the name MrBeast Reacts where he watches different videos and gives his reactions plus views. The channel has over 35 million subscribers and has accumulated over 3.3 billion views so far. It is able to get an average of 7 million views per day from different sources. This should generate an estimated revenue of $56,000 ($20 million a year) from the ads that appear on the videos.