How Much Money Naiah and Elli Toys Show Makes On YouTube – Net Worth

(Last Updated On: April 2, 2018)

Naiah and Elli Net Worth – $1.7 Million


The Naiah and Elli Toys Show is a Toy Parody show for kids which stars two young girls by the name Naiah and Elli. They have an estimated net worth of $1.7 million. The content on the channel is basically the two girls unboxing & playing with toys, reviewing them, critiquing them and giving their final thoughts. They also film themselves visiting fun places like Chuck E Cheese, Indoor Playgrounds and Children’s Play Centers.

How Much Money Does Naiah and Elli Toys Show Earn On YouTube?

The channel has over 1.5 million subscribers as of 2018 growing by an average of 1,000 new subs daily and has accumulated over 1.2 billion views so far. It is able to get an average of 1 million views per day from different sources. This should generate an estimated revenue of around $1,800 per day ($660,000 a year) from the ads that run on the channel.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

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