NepentheZ Net Worth: How Much Money He Makes On YouTube
NepentheZ Net Worth – $5 Million
Craig Douglas is the YouTube personality famously referred to as Nepenthez. He has an estimated net worth of $5 million. He is an associate of the Ultimate Sidemen and does collaboration videos with them from time to time. His content is mainly about FIFA and real-life videos. He is from the United Kingdom where he lives with his girlfriend Lauren and daughter Grace.
Craig has a second channel by the name Nepenthez 2 where he uploads bonus FIFA content and other games he tries out. It’s considerably smaller than his main channel.
How Much Money Does NepentheZ Earn On YouTube?
The main channel has over 2 million subscribers as of 2024 and has accumulated over 1 billion views so far since it was started. In a day the videos are able to get an average of 70,000 views. This should be able to bring in an estimated revenue of around $500 per day ($180,000 a year) from advertisements.
Nepenthez has a second channel called NepentheZ 2 which has over 300,000 subscribers and has accumulated over 200 million views so far. It is able to get an average of 20,000 views per day which should generate around $150 per day.
The third channel, Draft To Glory, has around 90,000 subscribers and has accumulated over 40 million views so far. It is able to get an average of 30,000 views per day which generates an estimated revenue of $240 per day.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
Nepenthez makes extra income through brand deals from companies like Spotify, Captain etc.