How Much Money Nicole Skyes Makes On YouTube – Net Worth

(Last Updated On: February 24, 2019)

Nicole Skyes Net Worth – $1.5 Million


Nicole Skyes is an internet celebrity who has made a significant portion of her net worth of $1.5 million from her YouTube channel that mostly has beauty related videos. Her videos consists of make up topics, Do It Yourself videos, beauty hacks, challenges etc. Nicole also has a vlogging channel where you get to see what goes on in their daily life.

Nicole currently lives in San Francisco, California since 2015.  She is married to a guy named Jay.

How Much Money Does Nicole Skyes Earn On YouTube?

Nicole Skyes

Nicole Skyes has over 4.6 million subscribers on her channel as of 2019 growing and has amassed over 650 million views since it was started. The channel grows by around 1,000 new subscribers everyday and the videos in the channel cumulatively get around 350,000 views per day. This should in turn generate an estimated revenue of around $1,500 per day ($550,000 a year) from ads that run on the videos. Her vlogging channel is still quite small hence its revenue is still little contributing a small percentage to the total. It has around 400,000 subscribers and gets around 50,000 views per day which generate around $90 per day.

YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Nicole Skyes has a clothing line called SkyesCouture brings in some extra income for her. She has also done a number of sponsored videos whereby companies pay thousands of dollars for product exposure. She has worked with companies like Facemoji, Dragon Mania Legends, Best Fiends etc

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