How Much Money Niki DeMar Makes On YouTube – Net Worth

(Last Updated On: February 3, 2020)

Niki DeMar Net Worth – $1.8 Million


Niki Demartino is the one half of the popular channel Niki and Gabi. She runs her own independent channel called Niki DeMar. She is from Pennsylvania and currently lives in LA California. The content in her independent channel is mainly vlog videos mixed with beauty and fashion related videos. She gives her fans a glimpse into her private life.

How Much Money Does Niki DeMar Earn On YouTube?

The channel has over 2.5 million subscribers as of 2020 and has over 240 million views so far. It is able to get an average of 120,000 views per day from different sources. This should result in an estimated revenue of around $600 per day ($220,000 a year) from the ads that run on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Niki makes way more income from her other channel that she collaborates with her sister.

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