How Much Money Niki and Gabi Make On YouTube – Net Worth
Niki and Gabi Net Worth – $6 million
Niki and Gabi DeMartino are two YouTubers who made their fame and estimated net worth of $6 million by posting funny videos about various relatable topics such as DIYs, fashion, beauty, celebrities etc. The two are actually identical twins but they have their own separate popular vlogging channels in addition to the combined channel.
How Much Money Do Niki and Gabi Earn Online?
The joint channel has over 10 million subscribers growing by 1,000 new subs daily and has accumulated over 1.3 billion views since September 2012. The duo upload around 2 videos per week and in a day the videos in the channel get an average of 140,000 views per day. This in turn generates an average of $1,100 per day ($400,000 a year) from the ads that appear on the videos.
Gabriella Demantino has a channel by the name Fancy Vlogs By Gab with over 3.2 million subscribers and has amassed over 480 million views since July 2015. In a day the videos on the channel get around 70,000 views per day which generate an estimated revenue of $560 per day ($200,000 a year)
Niki’s channel is called Niki Demar with around 2.4 million subscribers and over 250 million views. In a day the channel gets 100,000 views per day which in turn generate an estimated revenue of $800 per day ($300,000 a year).
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.