How Much Money Niki and Gabi Make On YouTube – Net Worth

(Last Updated On: January 8, 2020)

13298250_1564182923882754_1743162240_nNiki and Gabi Net Worth – $5 million


Niki and Gabi Denartino are two YouTubers who made their fame and estimated net worth of $5 million by posting funny videos about various relatable topics such as DIYs, fashion, beauty, celebrities etc. The two are actually identical twins but they have their own separate popular vlogging channels in addition to the combined channel.

How Much Money Do Niki and Gabi Earn Online?

The joint channel has over 9.5 million subscribers growing by 1,000 new subs daily and has accumulated over 1.3 billion views since September 2012. The duo upload around 2 videos per week and in a day the videos in the channel get an average of 500,000 views per day. This in turn generates an average of $2,000 per day ($730,000 a year) from the ads that appear on the videos.


Gabriella Demantino has a channel by the name Fancy Vlogs By Gab with over 1.4 million subscribers and has amassed over 450 million views since July 2015. In a day the videos on the channel get around 270,000 views per day which generate an estimated revenue of $1,300 per day ($480,000 a year)


Niki’s channel is called Niki Demar with around 2.4 million subscribers. In a day the channel gets 90,000 views per day which in turn generate an estimated revenue of $450 per day ($170,000 a year).

YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.