Northernlion Net Worth: How Much Money He Makes On YouTube & Twitch
Northernlion Net Worth – $5.5 Million
Northernlion is a gaming YouTube channel run by a Canadian guy whose real name in Ryan Letourneau. He has an estimated net worth of $5.5 million. His content is mainly gaming commentary videos of various independent video games especially those made by Edmund McMillen. He is also a Machinima Director and has made a number of series such as Let’s Look At, Let’s Hate, Don’t Play This, Only in Korea, Indie Game of the Week etc on Machinima and NLSS.
Ryan was born in Kingston Ontario and studied at Queens University. He worked in Daegu in South Korea as an English teacher before returning to Canada. He decided to do YouTube full-time after it could fully support him. Apart from YouTube, he has a Twitch account with over 240,000 followers.
How Much Money Does Northernlion Earn On YouTube?
The channel has over 1.1 million subscribers as of 2024 and has accumulated over 1.4 billion views so far. In a day, it gets an average of 250,000 views from different sources. This should generate an estimated revenue of around $2,000 per day ($730,000 a year) from the ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
How Much Money Does Northernlion Earn On Twitch?
The streamer has over 700,000 followers and has accumulated over 40 million views so far. He is able to get an average of 8,000 viewers per stream and this can go as high as 14,000 viewers. Generally, streamers make money on Twitch through ads, subscriptions, bits and donations. Northernlion has an estimated 6,000 subscribers from who he makes a minimum of $2.5 per month from each. This should add up to $15,000 per month ($180,000 a year).
Officially, Twitch Partners and Affiliates receive 50% of the total subscription fee, so for the $4.99 tier, the streamer would get around $2.50. Twitch has been known to increase this amount for popular streamers to encourage them to remain on the Twitch platform, with some being upgraded to anywhere from 60% to 100% of the monthly fee.
Streamers make money through the Cheering feature whenever a fan cheers with bits in the chat. A Cheer is an animated chat emote that uses bits. Typing “Cheer1” will generate a grey bouncing triangle, and cost you 1.4 cents. “Cheer100” brings up a dancing purple diamond, and costs you $1.4. You can Cheer any amount you please (including irregular figures, and the corresponding emotes get larger and larger, up to a “Cheer10000,” a $140 tip represented by a fractured red star. streamers will get 1 cent for every Bit pledged while Twitch will keep the 0.4 cents.
Fans can also donate directly to their favorite streamers through Paypal and also cryptocurrencies such as bitcoin, litecoin or ethereum. There are a variety of third-party services which Twitch streamers can connect to their account to activate additional features such as donations and alerts. Some of the more-popular services are Gaming For Good, StreamTip, Muxy, Stream Elements, and StreamLabs. All of these services create a unique donation page for your channel hosted on their own server which you can direct your viewers to make a donation.
Other Sources Of Income
Northernlion is able to make extra income by sponsorship deals and investment income.