How Much Money Northernlion Makes On YouTube – Net Worth

(Last Updated On: March 9, 2021)

Northernlion Net Worth – $2.5 Million


Northernlion is a gaming YouTube channel run by a Canadian guy whose real name in Ryan Letourneau. He has an estimated net worth of $2.5 million. His content is mainly gaming commentary videos of various independent video games especially those made by Edmund McMillen. He is also a Machinima Director and has made a number of series such as Let’s Look At, Let’s Hate, Don’t Play This, Only in Korea, Indie Game of the Week etc on Machinima and NLSS.

Ryan was born in Kingston Ontario and studied at Queens University. He worked in Daegu in South Korea as an English teacher before returning to Canada. He decided to do YouTube full time after it could fully support him. Apart from YouTube, he has a Twitch account with over 240,000 followers.

How Much Money Does Northernlion Earn On YouTube?

The channel has over 900,000 subscribers as of 2021 and has accumulated over 1 billion views so far. In a day, it gets an average of 350,000 views from different sources. This should generate an estimated revenue of around $2,800 per day ($1 million a year) from the ads that run on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Northernlion gets extra income from Twitch streaming. This is through the ads that run before and during his streams, subscribers who pay a monthly fee and donations. He also sells merchandise through his website and does public speaking engagements.