Kurzgesagt – In a Nutshell is an entertaining YouTube channel dedicated to just explaining things that happen in our day to day lives. That hard part of their name is German for In A Nutshell. A team of around 6 guys (Philipp, Stephan, Thomas, Steve, Martin and Philip) do the job to make sure you get a video at least once a month. They started out as a joke fresh out of college then it ended up being a big thing.
The team claims that the revenues they generate from YouTube is not enough to sustain their daily lives so they make a living doing commercial video jobs. Getting one video done take a ridiculous amount of time. This is from writing the script, design & storyboard, animation, sound, music, narration and any other extras. They also do direct advertising at the end of some videos plus sell merchandise.
LET’S GET TO THE NUMBERS.
Kurzgesagt has around 2 million subscribers as of the early 2016 plus has accumulated a total of 94 million views of the channel since July 2013. On a daily basis the channel gets an average of 300,000 hits across its various videos and it grows by around 4000 subscribers every day. This will translate to earnings of around $450 every day.
On average a person can make money on just 60% of the video views he gets due to various reasons such as adblock, some countries lacking ad inventory etc. YouTube will pay around $2-$5 per every 1000 monetizeable hits got on a video.