Kurzgesagt – In a Nutshell is an entertaining YouTube channel dedicated to just explaining things that happen in our day to day lives. That hard part of their name is German for In A Nutshell. A team of around 6 guys (Philipp, Stephan, Thomas, Steve, Martin and Philip) ,based in Munich Germany, started out the channel as a joke fresh out of college then it ended up being a big thing.The team has since expanded to incorporate a large number of illustrators.
How Much Money Does Kurzgesagt Earn On YouTube?
Kurzgesagt has around 15 million subscribers as of 2021 plus has accumulated a total of 1.5 billion views of the channel since July 2013. On a daily basis the channel gets an average of 1.3 million hits across its various videos and it grows by around 4000 subscribers every day. This will translate to earnings of around $10,500 every day ($3.8 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The team make extra income through brand deals and selling merchandise through their website.