(Last Updated On: February 21, 2021)
Matt Carriker (OffTheRanch) Net Worth – $10 Million
OffTheRanch is a YouTube channel run by a guy named Matt who is known for his two other very popular channels Demolition Ranch and Vet Ranch. In this channel he mainly posts vlog videos about his life and family. We get to see what they go through on a day-to-day basis. Matt is a vet by profession and graduated from Texas A&M College of Veterinary Medicine and Biomedical Sciences.
How Much Money Does OffTheRanch Earn On YouTube?
The channel has over 4.5 million subscribers as of 2021 and has accumulated over 850 million views so far. In a day, the channel gets an average of 500,000 views. This should be able to generate an estimated revenue of around $4,000 per day ($1.5 million a year) from the ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.