(Last Updated On: March 1, 2021)
It’s Okay To Be Smart is a YouTube show created & hosted by a guy named Joe Hanson. He has a Ph.D in Biology and a vast knowledge in Science. The content in the channel is mainly explaining how things that are happening in our daily lives work from a science perspective eg How An Igloo Keeps You Warm, How The Toilet Changed History, Is Santa Real etc.
Joe lives in Austin Texas with his wife and has two dogs.
How Much Money Does It’s Okay To Be Smart Earn On YouTube?
The channel has over 4 million subscribers as of 2021 and has accumulated over 350 million views so far. It is able to get an average of 150,000 views per day which should be able to generate an estimated revenue of around $1,200 per day ($440,000 a year) from ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Joe is able to get extra income through his website, Amazon Affiliates and sponsored posts from organizations like Bill & Melinda Gates Foundation.