(Last Updated On: April 3, 2021)
Peter McKinnon Net Worth – $2.5 Million
Peter McKinnon is a Canadian photographer and YouTuber who runs his own self-titled channel. He has an estimated net worth of $2.5 million. His content is mainly about teaching his viewers about photography and cinematography. He also uploads vlogs from time to time. He is also an illusionist and has released a DVD of illusions called Lock Stock & Riot.
How Much Money Does Peter McKinnon Earn On YouTube?
The channel has over 5.8 million subscribers as of 2021 and has accumulated over 450 million views so far. It is able to get an average of 180,000 views per day from different sources. This should generate an estimated revenue of around $1,400 per day ($500,000 a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Peter makes most of his income through photography and other ventures outside YouTube. His work has been featured on online hot spots like Maxim, The Discovery Channel, BuzzFeed etc. He also sells various digital products on his website.