How Much Money Philip DeFranco Makes On YouTube – Net Worth
Philip DeFranco Net Worth – $12 Million
Philip Franchini Jr is the guy who runs the YouTube channel Philip DeFranco. His channel is mainly about reporting various news happening and a different variety of topics then gives his opinion on it after which he asks his viewers to create a conversation around it. He has generated an estimated net worth of $12 million from the channel and other ventures related to it.
Philip was able to win a Spore Creature Creator contest and Wired’s Sexiest Geek of 2008 which were done on online polls. He was born in New York and was a student at the University of South Florida. He used to work as a waiter in a number of restaurants when he was starting out on YouTube.
How Much Money Does Philip DeFranco Earn Online?
The channel has over 6.4 million subscribers as of 2023 and has accumulated over 3.6 (1.8 billion deleted) billion views since 2006. In a day the channel gets an average of 500,000 views across all its videos and in turn, this should generate an estimated revenue of around $4,000 per day ($1.4 million a year) from ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.
Philip makes a lot of extra income from merchandise sales and sponsorship deals which pay tens of thousands of dollars. He also has a Patreon account where fans subscribe with a monthly fee for exclusive content. Currently, he has over 16,000 supporters on the platform who contribute around $80,000 monthly. He also sells a wide variety of merchandise on his website.
In addition to that, Philip is able to generate more advertising income by doing direct advertising. He has promoted brands such as Nord VPN, Keeps, KiwiCo, Square Space, Seat Geek, Stamps and many more.