(Last Updated On: February 6, 2020)
Pokimane Net Worth – $3 Million
Pokimane is a gaming YouTuber whose real name Imane. She has an estimated net worth of $3 million. She currently stays in Canada and has an origin of Morocco. She is a gaming YouTuber who mainly plays League Of Legends and has a Diamond 3. Other content on her channel include cosplay, vlogs and other random content. She also has a Twitch streaming account where she has over 2.5 million followers. She streams almost daily for 4 hours. In 2017, the Shorty Awards named her as the Best Twitch Streamer of the year.
How Much Money Does Pokimane Earn On YouTube?
The channel has over 5 million subscribers as of 2020 and has accumulated over 500 million views so far. It is able to get an average of 460,000 views per day from different sources. This should result in an estimated revenue of around $2,300 per day ($840,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
How Much Money Does Pokimane Earn On Twitch?
Pokimane is also very successful in the streaming world where she has over 4 million followers and has accumulated over 94 million views so far. She is able to average around 10,000 viewers per stream and has had a peak of 73,000 viewers in a single stream. Twitch streamers make money through subscribers, donations, ad revenue and bits. Pokimane is able to average around 8,300 subscribers every month from which she earns a minimum of $2.5 per subscriber. This should add up to around $20,750 per month ($250,000 a year). She earns an equally high amount through her other avenues of income.
Officially, Twitch Partners and Affiliates receive 50% of the total subscription fee, so for the $4.99 tier, the streamer would get around $2.50. Twitch has been known to increase this amount for popular streamers to encourage them to remain on the Twitch platform, with some being upgraded to anywhere from 60% to 100% of the monthly fee.
Streamers make money through the Cheering feature when a fan cheers with bits in the chat. A Cheer is an animated chat emote that uses bits. Typing “Cheer1” will generate a grey bouncing triangle, and cost you 1.4 cents. “Cheer100” brings up a dancing purple diamond, and costs you $1.4. You can Cheer any amount you please (including irregular figures, and the corresponding emotes get larger and larger, up to a “Cheer10000,” a $140 tip represented by a fractured red star. streamers will get 1 cent for every Bit pledged while Twitch will keep the 0.4 cents.
Fans can also donate directly to their favorite streamers through Paypal and also cryptocurrencies such as bitcoin, litecoin or ethereum. There are a variety of third-party services which Twitch streamers can connect to their account to activate additional features such as donations and alerts. Some of the more-popular services are Gaming For Good, StreamTip, Muxy, Stream Elements, and StreamLabs. All of these services create a unique donation page for your channel hosted on their own server which you can direct your viewers to make a donation.
Pokimane is able to make even more revenue through brand deals which pay a large amount of money for every post on social media and mentions in her content. She has worked with brands like Hot Pocket, Epic Games, Geico, AzurLane, Lineage 2 etc