(Last Updated On: February 17, 2020)
PopSugar Fitness is a fitness YouTube channel hosted by an American lady named Anna Renderer. The channel offers fresh fitness tutorials, workouts and exercises that will help you on your road to healthy living , weight loss and stress relief. Real time workout shows are hosted by Anna together with various fitness experts and Hollywood’s hottest celebrity trainers.
How Much Money Does PopSugar Fitness Earn On YouTube?
The channel has over 4 million subscribers as of 2020 and has accumulated over 600 million views so far. It is able to get an average of 380,000 views per day from different sources. This should generate an estimated revenue of around $1,900 per day ($700,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The company makes a larger portion of its income through their highly popular website, app and other internet properties. Popsugar Inc was co-founded by a lady named Lisa Sugar and her husband Brian in 2006. It was a media and technology company that had businesses in the shopping platform Shopstyle (sold in February 2017) and a monthly subscription box featuring a selection of fashion, beauty and home items named PopSugar Must Have.