Preston (TBNRFrags) Net Worth: How Much Money He Makes On YouTube
Preston (PrestonPlayz) Net Worth – $115 Million
Preston Blaine Arsement is a popular YouTuber who runs four popular channels namely Preston, Preston Gamez, TBNRfrags and PrestonPlayz. He lives in Fort Worth Texas and studied at Travis Academy of Fine Arts. He also worked as a lifeguard before YouTube fame. He has 4 brothers and 1 sister. Two of his brothers and their father run their own separate YouTube channels. The videos on his channel are mostly Minecraft gaming videos in his most popular channel and Black Ops games on the less popular channel. He has an estimated net worth of $115 million.
How Much Money Does Preston Playz Earn On YouTube?
Preston has over 33 million subscribers growing by 3,000 new subs daily and has accumulated over 8.5 billion views since starting out back in 2012. In a day the channel’s videos average around 6 million views per day (approx 80% are from Shorts). This should in turn generate an estimated revenue of $9,000 per day ($3.3 million a year) from the advertisements on YouTube.
His other channel TBNRfrags has around 8 million subscribers and has accumulated over 1.9 billion views. It averages 100,000 views per day and this should generate an estimated revenue of around $800 per day ($290,000 a year).
The third channel named Preston Gamez has over 3.6 million subscribers and has accumulated over 900 million views so far. It is able to get an average of 200,000 views per day which should generate an estimated revenue of $1,600 per day ($585,000 a year).
The fourth channel, PrestonPlayz has over 17 million subscribers with over 7.5 billion views so far. It is able to get an average of 2 million views per day (approx 10% are from Shorts) with should also generate an estimated revenue of $14,000 per day ($5.1 million a year).
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
Other Sources Of Income
i) Sponsorships and Twitch
Preston gets an extra income from Twitch whereby he livestreams gameplays from time to time and merchandise sales. He also gets sponsorship deals from companies like Lil Spooky, Elmers, Electronic Arts, Hot Pockets, Hot Wheels, Sonic etc and sells merchandise through his website. His wealth grows every year through investment growth.
ii) Investments
These are generally assets that one can acquire to generate passive income through income generation or capital appreciation (increase in value). An example can be the stock market which has delivered an average annual return of 8% over the past couple of decades. Other investment options can include real estate, bonds, savings accounts, art, collectibles and many others.