How Much Money Rachel Ballinger Makes On YouTube – Net Worth

(Last Updated On: May 4, 2019)

Rachel Ballinger Net Worth – $1.2 Million


Rachel Ballinger is a young internet personality who is also known as NOVAQUA. She has an estimated net worth of $1.2 million. She is popular for her YouTube channel where she posts her vlogs or her just talking about different random topics. She has a number of different series in the channel such as You Know What Pisses Me Off, Rachel’s Room, Learning Sundays & Random Tuesdays/Thursdays which feature different content. She does have a channel called Rachel Vlogs where she just does vlogs about her daily life as she travels all over.

Rachel is the younger sister of the very successful YouTuber Colleen Ballinger who runs PsychoSoprano and Miranda Sings. She loves American Football and Basketball.

How Much Money Does Rachel Ballinger Earn On YouTube?

The channel has over 2.7 million subscribers as of 2019 and has accumulated over 600 million views so far. It is able to get an average of 300,000 views per day which should result in an estimated revenue of around $1,200 per day ($440,000 a year) from the ads that run on the videos.

The vlogging channel Rachel Vlogs (MissRBaller) has over 800,000 subs as of 2019 and is able to get an average of 40,000 views per day. This should generate an estimated revenue of around $160 per day ($60,000 a year).

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The long the viewers watch their videos, the more money they earn.

Rachel gets extra income through the selling of merchandise through her website.

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